PPC & Paid Media Services

Why Paid Media Matters

  • PPC, or pay-per-click, used to primarily apply to just Paid Search, however, now the term covers a slightly broader range of paid media channels. A proper PPC strategy can be very effective at increasing your brand awareness and generating more sales or leads. On the contrary, without the proper strategy, these campaigns can easily burn through budgets without much to show for it.
  • We are highly experienced across several PPC channels and tactics and will tailor your strategy to work best for your goals and budget—minimizing waste and maximizing effectiveness.

PAID MEDIUMS

Paid Search

Showing up at the top of search results can be a super-effective way to generate more business. We’ll perform thorough keyword research to determine the right target keywords and create an account structure that is efficient at keeping conversion costs low.

YouTube Pre-Roll

YouTube is the second most popular search engine on the web–only losing out to Google. With the right targeting you can get in front of the right audience at the right time. We’ll determine the right placements for your video ads, then launch and optimize to ensure they’re performing.

Display Advertising

Display banner ads are a great way to increase your brand awareness. These ads can run across the internet and have several targeting options. To prevent a budget from spreading too thin, we’ll determine the right strategy for how and where these ads show run.

Retargeting

Retargeting (or remarketing) ads are a great and cost-effective way to stay in front of your past visitors who have not yet bought into your product or service. We’ll segment your website visitors based on their actions and recommend messaging for winning their business.

Programmatic

Programmatic ads allow you to get highly targeted with your display ads. Our programmatic ad platform gives us access to a large pool of world-class data providers, allowing us to create intricate strategies that deliver results. We’ll use your business goals and target audiences to guide us to the proper targeting method.

Shopping Ads

If you run an e-commerce business, sponsored shopping ads on Google or Amazon can be an effective way to get consumers in front of your products. Our team will determine which of your products should be sponsored and identify the right platforms to promote them on.

Our Approach

Audit & Analysis

We’ll audit your existing PPC strategy and campaigns to determine what's working and what isn’t. From here, we’ll recommend which channels you should be targeting and build out your campaigns accordingly.

launch & test

PPC campaigns are never set-it-and-forget-it. We’ll ensure all the proper tracking is in place when we launch and use an ongoing test strategy to ensure campaigns are always improving.

Optimize & Win

We’ll analyze results and continue optimizing campaigns based on findings leading to more efficient spends, lower costs for conversions, and a higher ROI for your business.

How can we help?

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