Placement on participating site
We designed and developed sets of HTML5 banner ads that showed the various titles we were promoting with some motion to capture the attention of consumers as they browsed the web.
In addition to a programmatic and geo-fencing campaign, we also tapped into social influencers on Instagram to maximize the reach of our message among a relevant audience, without breaking the bank. We timed their posts to line up with popular holiday shopping days for an added boost.
As a result, we generated over 4M impressions, 80K+ engagements, and thousands of visits to the vinyl records page on each website. Ad engagement for our programmatic and geo-fencing campaign exceeded the industry average benchmark by 2X, indicating we were able to reach a qualified audience and capture their attention.