Content Marketing

Why Content Matters

Creating valuable, compelling and relevant content that connects with your audience can drive quality traffic to your website and lead to several new business opportunities. However, not all content is valuable and compelling. Understanding what content your audience will benefit from—and delivering it to them in the proper format—can dramatically improve your brand’s visibility and authority.

Content Variations

Blog Posts

Short-form or long-form, blog posts can help satisfy the search intent and questions of relevant audiences and positively introduce them to your brand through valuable information. We’ll work with you to ensure your blog content is exactly what your customers are looking for and optimize it for SEO friendliness.

Infographics

Marrying compelling information with strong visuals allows you to quickly and effectively communicate a lot of information to your audience. We’ll help you uncover insightful data and create the right design to pique the interest of your customers and prospects.

Interactive Content

Interactive tools and quizzes allows your audience to directly engage with your brand, creating a more memorable experience. We’ll identify and develop the right type of interactive content for your brand to get your audience to take action.

Landing Pages

Landing pages are designed to convert. We use a data-driven approach to design, test, and optimize beautiful landing pages that perform, allowing your business to drive high-quality leads.

White Papers

White papers are reports are typically gated pieces of high-value content that require a user to enter in information (like an email address) before getting access to the content. We’ll assist you in creating these documents and developing a strategy that allows them to generate leads for you.

Audience Persona

While not exactly a content type, creating audience personas allow you to get a better understanding of exactly who your target customers are and what they’re most interested in. This, in turn, allows you to be more strategic and relevant with the content you’re creating. We’ll help you develop your audience personas and create a content plan that supports their needs.

Our Approach

Audit & Analysis

We’ll audit your existing content and the content of search competitors that rank for target keywords to understand where there are gaps and opportunities across different touchpoints of your customer’s journey or “funnel”.

Strategy & Implementation

We’ll then tailor a defined content strategy and work with you to get it developed. Once the content is ready to go, we’ll publish and promote it to ensure it's getting in front of the right audience.

Results

Providing relevant, high-quality content builds trust and positions your brand as a thought leader, ultimately generating new customers and loyal ambassadors.

How can we help?

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