Brown’s Brewing Co. || Troy, NY

Brown’s Brewing Co. || Troy, NY

Sterling Rope || Biddeford, ME

Sterling Rope || Biddeford, ME

Cobra Golf || Carlsbad, CA

Cobra Golf || Carlsbad, CA

Albany Distilling Co. || Albany, NY

Albany Distilling Co. || Albany, NY

Union College || Schenectady, NY

Union College || Schenectady, NY

Bright Ideas Brewing || North Adams, MA

Bright Ideas Brewing || North Adams, MA

PUMA || Boston, MA

PUMA || Boston, MA

Firefly Bicycles || Boston, MA

Firefly Bicycles || Boston, MA

SI Group || Schenectady, NY

SI Group || Schenectady, NY

Harry Potter // Scholastic Inc. || New York, NY

Harry Potter // Scholastic Inc. || New York, NY

Bestpass || Albany, NY

Bestpass || Albany, NY

id29 || Troy, NY

id29 || Troy, NY


Albany Distilling Company

Albany, NY

Albany Distilling Company approached id29 prior to launching in 2012. They knew how essential brand design, product design and credibility are in the craft distillery category; especially when you’re battling the world’s most celebrated brands and have limited marketing dollars. We’ve been known to enjoy a drink from time to time, so we jumped at the chance to provide some assistance to a local startup bent on doing great things.

We’ve been working with them since. Craft distilleries are growing as a percentage of overall spirits sales; and they’re not doing it by undercutting the prices of ubiquitous brands.They’re charging a premium, and that requires giving target customers a real reason to believe in them, their story and their products.

It requires creating an emotional connection that compels trial, purchase and loyalty. Of course, a great product is critical; but this is where exceptional design and articulation really become strategic assets.



Brand Identity










Packaging Design




4 bottles



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