Brown’s Brewing Co. || Troy, NY

Brown’s Brewing Co. || Troy, NY

Sterling Rope || Biddeford, ME

Sterling Rope || Biddeford, ME

Cobra Golf || Carlsbad, CA

Cobra Golf || Carlsbad, CA

Albany Distilling Co. || Albany, NY

Albany Distilling Co. || Albany, NY

Union College || Schenectady, NY

Union College || Schenectady, NY

Bright Ideas Brewing || North Adams, MA

Bright Ideas Brewing || North Adams, MA

PUMA || Boston, MA

PUMA || Boston, MA

Firefly Bicycles || Boston, MA

Firefly Bicycles || Boston, MA

SI Group || Schenectady, NY

SI Group || Schenectady, NY

Harry Potter // Scholastic Inc. || New York, NY

Harry Potter // Scholastic Inc. || New York, NY

Bestpass || Albany, NY

Bestpass || Albany, NY

id29 || Troy, NY

id29 || Troy, NY


Bestpass

Albany, NY

Bestpass—the country’s leading toll management solution for truck fleets and owner-operators—came to us with very aggressive growth plans and a brand in disarray. They had been burned by big promises but less-than-superb work from their previous agency (something that, fortunately or unfortunately, we hear a lot of these days).
 Let’s just say that we hit it off famously.

They understood the need to have a solid strategic foundation prior to doing any creative brand work. So, the first few months of our partnership focused solely on iteratively evaluating, exploring, articulating and document the strategic guideposts for the brand. That work resulted in a focused and intelligent approach to their new brand identity, campaign creative, photography, website, video, content and media planning. 

In the first full year after the launch of the new, id29-crafted brand, media plan and marketing communications, they’re crushing their growth plans. Next year looks even better. We’re proud to be their agency of record and to work with them each and every day.



Brand Identity

Bestpass required an entire new visual language to help appeal to their various market segments with authority and confidence, while still being approachable.

Before:

After: A new brand ID that could stand alone with strength or be used as an unobtrusive accent across their communications:






Brand Video



Website





Explainer Video



Original Photography









National Ad Campaigns










Swag & High-Value Direct Mailers






id29 Selected Client List

  • Environment One Corporation
  • Evident Technologies
  • Ferrari Golf Collection
  • Firefly Bicycles
  • Gettysburg Flag Works
  • Hasbro
  • The Heritage Group
  • Hixny
  • Jetboil
  • Litespeed Bicycles
  • LinguaLinx
  • MapInfo
  • Merlin Metalworks
  • Method Design
  • Microsoft
  • Nathan Littauer Hospital
  • Parlee Bicycles