Our local friends at Mohawk Fine Papers (Cohoes, NY) asked us to develop a poster campaign for their 50/10 line of coated paper. From a design and creative development process that included head cheese, chicken feet, beef tongue and small plastic men emerged the winning concept: a poster series that featured paper covered in various sauces, discarded pay phone hardware and electrical supplies—designed to speak to 50/10's features of coated, economical and bright. Ah, we love what we do. Photos: Mark McCarty
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