PUMA Golf

 Carlsbad, CA

So, how does a relatively small, stealthy creative agency in Upstate NY become one of only a handful of agencies for a € 3.3 billion, global-leader of sports lifestyle products? It’s simple. We happened to meet PUMA’s global CMO. We placed in his hands, our shamelessly self-promotional books — "How to Be a Better Client," and "Slay the Scary Monsters."

A week after that, he tells us that he loves our work, our approach and our attitude; and that he has a “project” for us. Two meetings later, we begin a multi-year, epic journey with PUMA. During that time, we helped PUMA fuel the growth of their golf division worldwide — a division that has since seen considerable growth despite operating within a category that has experienced little to no growth overall.

During this partnership our New York and California teams traveled the world and did it all: Integrated campaigns, video, point-of-sale, promotions, print, digital, collateral, exhibition design and much more. Yeah, we like that definition of “project.”

Cobra PUMA Golf Brand Book: and internal-facing document for aligning employees and brand ambassadors with the direction of the new brand.

PUMA Catalogs

Product Photography

  • Photo: Massimo Gammacurta
  • Photo: Massimo Gammacurta
  • Photo: Massimo Gammacurta
  • Photo: Massimo Gammacurta
  • Photo: Massimo Gammacurta
  • Photo: Massimo Gammacurta

Point-of-Purchase Design

Web Design

Promotion Design

Brand Videos


Ferrari Golf Collection Brand Development

  • Photo: Mark McCarty
  • Photo: Mark McCarty
  • Photo: Mark McCarty
  • Photo: Mark McCarty
  • Photo: Mark McCarty
  • Photo: Mark McCarty

Want to work with us? 
Let’s go!


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