Rewind back to 2004: Garry Brown, owner of a small but seriously capable brewpub in Upstate NY gave us a call. He wanted to go regional and, eventually, national with his fine ales and lagers. Garry knew that his existing brand and articulation of his story weren’t up to the task. He knew that his presentation and image not only needed to reflect the quality of his products and ideals, but also needed to stand out amongst the overly-crowded shelves of craft beerdom.
Fast forward a decade plus: Craft beer has blown up in a big way. Powered—in part, by our 2004 brand work—Brown’s Brewing is doing extremely well. We just finished rebranding Brown’s (the first time we’ve rebranded our own rebrand) and they’re expanding distribution and canning. Armed with über-handsome, id29-crafted brand assets, package design and marketing communications—in addition to a delicious product—they’re ready to do battle in this extremely competitive category.