With a refreshed brand identity in place and a recent expansion of services, Bestpass looked to id29 to design and develop a cleaner, more engaging, user-friendly website, along with content and functionality that promoted the generation of more qualified leads and sales. Additionally we established a firm SEO foundation from day one and ensured the website met ADA compliance requirements.
The design of the new website also addressed pain points Bestpass was experiencing regarding form submissions. Since Bestpass caters to different audiences it was important to ensure each audience was served the proper sign-up form. To solve this, we removed the 2 separate calls-to-action and created 1 single sign-up button that triggers a modal which allows each person to self-identify, routing them to the proper form.
To improve lead generation beyond the general sign-up form, we implemented a way to gate high-value white papers with a short form and properly track the activity in analytics.