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02.16.2006
id29 Principal Begins Intense Spring Training Regimen
Michael Fallone, co-founder and Principal of id29, has ended a rare multi-week period of being off the bike. Saying, “I’m slow, I’m sluggish, I have hair on my legs and I gotta change that,” Fallone has once again been spotted on the roads of Upstate NY, powering his beloved Seven Axiom in the wee morning hours. An early winter broken hand has derailed his plans to win every Spring Classic, but his children have officially proclaimed “Daddy’s wearing his bike costume again!” and he’s determined to regain the form he’s shown in previous years. Allez, Michael!
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02.06.2006
id29 Develops Program I.D. for The Clark
The Sterling and Francine Clark Art Institute (a.k.a. The Clark) turned to id29 for the program identity for The Clark After Dark - a quartet of after hours events at the museum in Williamstown, MA. The four events - Viva Las Vegas, Club Tokyo, Venetian Carnivale and The Last Days of Pompeii feature theme-based food, drinks, movies, music and general revelry amidst The Clark's world-renown galleries.
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01.09.2006
id29 is in the Bag
id29's work is included in the upcoming Rockport Publisher's release: 1,000 Bags, Tags, and Labels. 2 hangtags that we designed in 2004 that accompany our custom t-shirts were selected for inclusion in this upcoming release from over 1,000 entries. (obviously)
Run, don't walk, to the nearest bookstore and check out our goodness.
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09.13.2005
Luddy and Kahrs Join id29 Posse
Kevin Luddy and Bryan Kahrs are now part of our team.
Kevin is our first account executive. He has a history of orchestrating seemingly impossible tasks and a penchant for making great things happen with a serious entrepreneurial, strategic and managerial box of tricks. His youthful appearance belies his superior intelligence and dogged resourcefulness. Kevin’s an RPI grad. He started, helped to start, and/or furthered the success of a number of firms and events including Goodship Research & Consulting, Vidvox and EMPAC.
Enter Bryan Kahrs – our new Senior Designer. Most recently he was droppin’ mad skills at Euro RSCG-Magnet, focusing on corporate branding for the likes of Nikon, Jet Blue, and health guru Andrew Weil, M.D. Prior to that, Bryan was the Head Designer at Sotheby’s, making all kinds of beautiful crazy catalogues full of stuff we can’t afford. Bryan is a photographer, a t-shirt tycoon (tmlovesyou.com) and he looks taller than he is.
We’re really proud to have two such incredible people working for our clients and us.
Onward and upward!
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08.05.2005
EMPAC and id29 Meet Halfway
Troy NY’s hillside bristles with rebar, concrete and cranes in pursuit of completion of one of the world’s most advanced performing arts centers: EMPAC’s (Experimental Media and Performing Arts Center) Sir Nicholas Grimshaw-designed facility. At sunset on Thursday, September 8, 2005, EMPAC will celebrate the mid-point of construction with EMPAC 360 On Site + Sound. In yet another phase of our wonderful, ongoing relationship with EMPAC, we forged the event identity and promotional materials for the celebration.
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08.05.2005
Case Foundation Website Up, Running
The Case Foundation’s first website is now live. The id29-designed, overit_media-coded site effectively communicates Steve and Jean Case’s philanthropic efforts and philosophies.
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08.05.2005
Trex Picks id29
For public companies, investor relations presentations are important. They won’t win international design competitions, but compelling investor presentations need to be credible, clear, effective and efficient. Trex (NYSE:TWP), the nation’s leading manufacturer of alternative decking products chose id29 to make their investor relations presentations all that and more.
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04.15.2005
Steve Case Chooses id29, Launches Revolution
Steve Case, the co-founder of AOL and former Chairman of AOL-Time Warner asked us to help him launch Revolution – his new business venture. We developed the Revolution identity and just launched version 1.0 of Revolution.com. Expect Steve Case and Revolution to build multi-billion dollar businesses, redefine categories and stir up lots of attention in the future.
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04.11.2005
id29 = MapInfo's Agency of Record
We are now officially the Agency of Record for Location Intelligence pioneer MapInfo (NASDAQ: MAPS). Headquartered in Troy, NY, and with offices around the globe, the company is the clear leader in its category. We like leaders. Apparently, MapInfo does too.
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04.02.2005
id29 Gets Bronzed.
We just won a Horizon Interactive Award Bronze Medal for the architecture+ (Troy, NY) website www.aplususa.com. With lots of development assistance from our buds at overitmedia, we designed the site and launched it in Feb 05. Features include a super-neato sliding Flash navigation and easy-to-use back-end admin so architecture+ can easily update the site as needed.
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04.02.2005
May we Mahaiwe? Yes.
The Mahaiwe Performing Arts Center (Great Barrington, MA) has chosen id29 to provide them with the ongoing design & creative assets they need to realize their goal of becoming one of the Northeast’s premier arts and cultural venues. Built in 1904, and in the last phases of an extensive renovation, the Mahaiwe (pronounced muh-hey-we) celebrates its centennial season with a big-time event on May 29, 2005. We’re extremely happy to be part of their plan.
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02.02.2005
id29 Principal, Doug Bartow, Receives Honor From Capital Region Business Community
Our very own Doug Bartow is movin' and shakin' Upstate New York's business scene. He was recently chosen by The Business Review as a 40 Under Forty award recipient; an annual award that honors individuals that are positively impacting the region's business as well as the communities in which they live.
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01.14.2005
id29 Welcomes Transylvanian Designer
Simona Bortis has landed as Senior Designer at id29. Born in Arad, Romania, Simona brings serious skills, intelligence and diversity to our studio.
Simona has worked in Portland, OR with Wieden + Kennedy, and in New York City with Number 17 and Liz Claiborne. Simona holds a BA in Advertising and Graphic Design from the University of Oregon. Our clients will now partake in Simona's design mastery as Nike, Adidas, The NYC Ballet, and Alvin Ailey American Dance Theater have before them.
Simona secretly wishes she could surf or play the accordian (not so secret anymore, eh?). We're happy she now calls id29 home.
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11.23.2004
id29 Creates Identity for The Case Foundation
The Case Foundation (Washington, DC) – Steve and Jean Case’s philanthropic organization – recently chose id29 to develop their logo and tagline. After a number of meetings, discussions, and iterative design explorations, they selected a logo that best reflects the foundation’s approach, character and objectives. The tagline is currently in development and their website is on the horizon.
We’re honored to be working with the foundation to help them meet their objectives.
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07.02.2004
And then there were three: Susan Merrick joins id29
Susan Merrick – a recent grad from Pratt Institute (Brooklyn, NY) – and an incredible designer – has signed up with id29. Our quest to build the finest design and creative firm in the region has taken another step forward. We’re extremely proud to have Susan working with us, and for our clients.
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06.24.2004
Orca Gear partners with id29
The fine folks at Orca Gear (Troy, NY), have asked id29 to help them develop their most ambitious market development plan to-date. “We’re on the verge of making our biggest push yet into the Marine/Personal Floatation Device market with our Float-Tech product line,” said Cecilia Domingos, Owner and CEO of Orca-Gear. “We’ve asked id29 to help us strengthen our corporate and product brands as well as assist us on a tactical level with our communications. Their work has been nothing short of incredible and we’re looking forward to working with them over the long haul.”
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03.24.2004
id29 builds relationship with MapInfo
We’ve had the opportunity to partner with a number of clients who call Troy home: Rensselaer Polytechnic Institute, Troy Pub and Uncle Sam Brewery, Orca Gear and – virtually from day one – MapInfo Corporation.
MapInfo's vision is to enable every business and government – worldwide – to harness the power of location. id29's recent work for MapInfo has ranged from tradeshow booth imagery to external presentation materials.
According to Renée Taliana, MapInfo’s Production Manager of Corporate Marketing, "id29 has invested the time to learn to work within the MapInfo brand, while at the same time advising us of new ways to grow and expand our international brand identity. We’ve only worked with Doug and Michael for a few months now, but it’s clear that their creative and design work is strong competition to any other shop in this region. I'm excited to see what they can do for us over the long-term.”
Thanks, Renée. We’re looking forward to the future as well!
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04.27.2004
Of T-shirts, Ales and Empires
id29 Launches Brown’s Brewing Company’s Regional Expansion
It began with a t-shirt that we sent to Garrett Brown, a Troy NY-based, renown pioneer of craft brewing. It will end with a sustainable empire of malt, hops, water and yeast that encompasses Western New England and New York. That’s the plan at least, and we’ve gotten off to a great start.
Compelled by a T-shirt and the buzz we created around our launch earlier this year, Garrett Brown knocked on our door – a man with a vision to dramatically expand the distribution of his award-winning, incredibly tasty ales and lagers. he willingly admitted that he needed assistance to get there. Within hours he asked us to partner with him over the long haul.
Little more than 4 months later, we’ve developed the assets that Brown’s Brewing Co. needs to do some damage in the world of beer: A completely new, cohesive, compelling, memorable brand identity, a strategic plan and a tactical roadmap to make it all work.
Join us as we change the world one pint at a time.
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02.06.2004
What’s He Building In There? The id29 Story Begins.
If we do say so ourselves, id29’s February 5th grand opening gala was rather impressive. Props go out to all of you who showed up. Garry Brown’s Troy Pub & Uncle Sam Brewery provided thirty-odd gallons of fine ale. Mezze (Williamstown, MA) dished up the tasty treats. Disco lights, disembodies heads and strange sounds in the water closet disturbed some, but most endured a few absurdities by throwing back another pint, engaging in lively conversation, hugging the person closest to them or uneasily joking about how strange we are.
So – what is he building in there? Trust us, you really don’t want to know.
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01.15.2004
The St. Andrew’s Foundation partners with id29 for marketing launch.
The St. Andrew’s Foundation (Albany, NY), a newly formed nonprofit organization, has enlisted id29 services as they begin a multi-year rollout of The National Scottish Cultural Center in New York’s Capital District. Current plans for The Cultural Center include the creation of The Scottish Cultural Museum, The National School of Piping and Dance and Highland Games Fields.
Michael Kelley, the foundation’s President said “Albany’s history and that of our country has been positively impacted by Scots for centuries. It’s our vision to preserve and celebrate that heritage by establishing The National Scottish Cultural Center here in Albany. We’ve chosen id29 as our sole design and marketing partner based on the incredible things Doug Bartow did with MASS MoCA over the past nine years. id29 is working with us to articulate our vision and convey that message locally, nationally and internationally.”
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01.09.2004
The Grandoe Corporation selects id29 for brand revitalization.
Grandoe (Gloversville, NY) asked id29 to develop a completely new visual communications approach for their ski, snowboard and dress glove lines. With elegant simplicity, we’ve given Grandoe a strategic advantage and a resonant message that’s impactful, credible and memorable.
According to Mark Hogan, Grandoe’s Vice President of Marketing, “Michael and Doug worked closely with us on repositioning the Grandoe Brand. They delivered world-class design and some pretty brilliant creative without a lot of fuss and formality. id29 translated the Grandoe Brand's core values and positioning into a dynamic and breakthrough integrated marketing program.
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01.01.2004
Flaming puppets: Friend or Foe?
In a well-orchestrated maneuver, thousands of frantic purple flaming puppets have penetrated corporate security systems and found their way into the offices of many important executives across the nation. The funny looking little fellows with heads all ablaze were first spotted on January 13, 2004 but no one’s really sure where they came from or what they were looking for. The President the Brotherhood of Combustible Thespians offered a blank stare but no verbal explanation. One marketing executive at a prominent Northeast brewery said “I got back to the office and, uh... there he was at my desk. At first I was a bit scared by the flames and by his eyes – I didn’t know which one to look at. But, we talked for a while and after I got to know him, I offered him a bowl of hot chicken soup and some nougat. I can say that I like that puppet. Yeah, I do.”
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