We worked with SI Group for the better part of a year to analyze their various market segments, their strategic oportunities and the direction of their business. This gave us insight not only into the character of their business but also into the logistical and cultural complexities of rolling out a brand across five continents in multiple languages.
A new symbol and custom-designed wordmark
SI Group Brand Book: and internal-facing document for aligning employees with the tone of the new brand.
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