Bright Ideas Brewing

North Adams, MA

Eric and Orion from Bright Ideas, came to us with a vision and big plans to open a craft brewery in the superb, industrial space at MASS MoCA in North Adams, MA. Sure, they wanted to connect with the rising tide of craft beer enthusiasts—both local and from afar—but they were also bent on building a fiercely-local brand that would resonate with the hard-working "everyman" who may currently eschew craft beer in favor of Bud or Coors Lite.

From brand identity through website and label design to shwag and environmental design, our task was to bring that brand to-life in an approachable, colorful, vibrant and memorable manner. By all metrics, they're doing quite well and can't seem to pour pints of their fresh and tasty beers quickly enough.

Identity Development

Bright Ideas required a brand identity that is modern, youthful, emblematic of their local-first ethos and imbued with a sense of optimisim which reflects North Adams’ burgeoning creative economy.

A striking core symbol inspired by North Adam’s location in the northern hills of Berkshire County anchors a handful of compositional logo arrangements that can be deployed by Bright Ideas’ in-house team. Original typography fosters a happy, inclusive tone while serving to anchor larger design pieces such as can labels.

Color palette

Product Packaging

Immediately upon opening, Bright Ideas was able to supply freshly-poured Crowlers of beer to-go.

In the Spring of 2019, Bright Ideas began a mobile canning initiative to meet customer demand. id29 designed a brand-forward label system which alleviates the often time-consuming and costly enterprise of “making a new label.”

Perennial: yellow

Summer: orange

Our solution revolves around the color palette as the primary design variable; a unique colorway for each season. This strategy allows Bright Ideas to bring new products to market with maximal efficiency and minimal headaches. Seasonal colorways help to keep a fresh shelf appeal while adhering to overarching brand standards.