Distilling Co.

 Albany, NY

Albany Distilling Company approached id29 prior to launching in 2012. They knew how essential brand design, product design and credibility are in the craft distillery category; especially when you’re battling the world’s most celebrated brands and have limited marketing dollars. We’ve been known to enjoy a drink from time to time, so we jumped at the chance to provide some assistance to a local startup bent on doing great things.

We’ve been working with them since. Craft distilleries are growing as a percentage of overall spirits sales; and they’re not doing it by undercutting the prices of ubiquitous brands. They’re charging a premium, and that requires giving target customers a real reason to believe in them, their story and their products.

It requires creating an emotional connection that compels trial, purchase and loyalty. Of course, a great product is critical; but this is where exceptional design and articulation really become strategic assets.

Identity Development

Packaging Identity, Design & Photography

    Packaging Design ::
    ALB On the Go

    ALB On The Go logo
    An exciting development for Albany Distilling is the introduction of a line of carbonated, naturally-flavored vodkas. Using original background textures, hardworking typography and a celebratory color palette, id29 has created a system that can grow with ALB On the Go’s inevitable popularity.
    ALB On the Go Raspberry Lime
    ALB On the Go Black Cherry
    ALB On the Go The Knick
    ALB On the Go Strawberry Smash


    A clean, confident informational site designed by id29 and coded by Aninit.

      Special Project ::
      ADCo Whiskey Club

      Identity for an exclusive club (anyone can join for $100) which affords the benefit of exclusive offers, events and a cool metallic membership card.

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