Bright Ideas Brewing
North Adams, MA
Eric and Orion from Bright Ideas, came to us with a vision and big plans to open a craft brewery in the superb, industrial space at MASS MoCA in North Adams, MA. Sure, they wanted to connect with the rising tide of craft beer enthusiasts—both local and from afar—but they were also bent on building a fiercely-local brand that would resonate with the hard-working "everyman" who may currently eschew craft beer in favor of Bud or Coors Lite.
From brand identity through website and label design to shwag and environmental design, our task was to bring that brand to-life in an approachable, colorful, vibrant and memorable manner. By all metrics, they're doing quite well and can't seem to pour pints of their fresh and tasty beers quickly enough.
Bright Ideas wanted their brand identity to be modern, youthful, emblematic of their local-first ethos and feel decidedly more approachable than most craft breweries.
Immediately upon opening, Bright Ideas was able to supply freshly-poured Crowlers of beer to-go.