Crystal IS || Green Island, NY

Crystal IS || Green Island, NY

Brown’s Brewing Co. || Troy, NY

Brown’s Brewing Co. || Troy, NY

Sterling Rope || Biddeford, ME

Sterling Rope || Biddeford, ME

Cobra Golf || Carlsbad, CA

Cobra Golf || Carlsbad, CA

Albany Distilling Co. || Albany, NY

Albany Distilling Co. || Albany, NY

Union College || Schenectady, NY

Union College || Schenectady, NY

Bright Ideas Brewing || North Adams, MA

Bright Ideas Brewing || North Adams, MA

PUMA || Boston, MA

PUMA || Boston, MA

Firefly Bicycles || Boston, MA

Firefly Bicycles || Boston, MA

SI Group || Schenectady, NY

SI Group || Schenectady, NY

Harry Potter // Scholastic Inc. || New York, NY

Harry Potter // Scholastic Inc. || New York, NY

Bestpass || Albany, NY

Bestpass || Albany, NY

id29 || Troy, NY

id29 || Troy, NY

PUMA || Boston, MA


PUMA

Boston, MA

So, how does a relatively small, stealthy creative agency in Upstate NY become one of only a handful of agencies for a € 3.3 billion, global-leader of sports lifestyle products? It’s simple. We happened to meet PUMA’s global CMO. We placed in his hands, our shamelessly self-promotional books — How to Be a Better Client, and Slay the Scary Monsters.

A week after that, he tells us that he loves our work, our approach and our attitude; and that he has a “project” for us. Two meetings later, we begin a multi-year, epic journey with PUMA. During that time, we helped PUMA fuel the growth of their golf division worldwide — a division that has since seen considerable growth despite operating within a category that has experienced little to no growth overall.

During this partnership our New York and California teams traveled the world and did it all: Integrated campaigns, video, point-of-sale, promotions, print, digital, collateral, exhibition design and much more. Yeah, we like that definition of “project.”



Global Integrated Campaigns





Product Catalogs





Product Videos



Website



Point-of-Sale Materials




Ferrari Golf Collection Brand Development



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id29 Selected Client List

  • Environment One Corporation
  • Evident Technologies
  • Ferrari Golf Collection
  • Firefly Bicycles
  • Gettysburg Flag Works
  • Hasbro
  • Hixny
  • Jetboil
  • Litespeed Bicycles
  • LinguaLinx
  • MapInfo
  • Merlin Metalworks
  • Method Design
  • Microsoft
  • Nathan Littauer Hospital
  • Parlee Bicycles