So, how does a relatively small, stealthy creative agency in Upstate NY become one of only a handful of agencies for a € 3.3 billion, global-leader of sports lifestyle products? It’s simple. We happened to meet PUMA’s global CMO. We placed in his hands, our shamelessly self-promotional books — How to Be a Better Client, and Slay the Scary Monsters.
A week after that, he tells us that he loves our work, our approach and our attitude; and that he has a “project” for us. Two meetings later, we begin a multi-year, epic journey with PUMA. During that time, we helped PUMA fuel the growth of their golf division worldwide — a division that has since seen considerable growth despite operating within a category that has experienced little to no growth overall.
During this partnership our New York and California teams traveled the world and did it all: Integrated campaigns, video, point-of-sale, promotions, print, digital, collateral, exhibition design and much more. Yeah, we like that definition of “project.”