Brown’s Brewing Co. || Troy, NY

Brown’s Brewing Co. || Troy, NY

Sterling Rope || Biddeford, ME

Sterling Rope || Biddeford, ME

Cobra Golf || Carlsbad, CA

Cobra Golf || Carlsbad, CA

Albany Distilling Co. || Albany, NY

Albany Distilling Co. || Albany, NY

Union College || Schenectady, NY

Union College || Schenectady, NY

Bright Ideas Brewing || North Adams, MA

Bright Ideas Brewing || North Adams, MA

PUMA || Boston, MA

PUMA || Boston, MA

Firefly Bicycles || Boston, MA

Firefly Bicycles || Boston, MA

SI Group || Schenectady, NY

SI Group || Schenectady, NY

Harry Potter // Scholastic Inc. || New York, NY

Harry Potter // Scholastic Inc. || New York, NY

Bestpass || Albany, NY

Bestpass || Albany, NY

id29 || Troy, NY

id29 || Troy, NY


Firefly Bicycles 

Boston, MA

To say that Firefly’s Tyler Evans, Jamie Medeiros and Kevin Wolfson are probably the nicest people in the bike world is not a stretch. We had first met Tyler soon after the arrival of the new millennium at Interbike in Vegas — hoping to work with him and the company at which he then worked. Alas, the stars didn’t align, yet we kept in touch — knowing that our paths would eventually cross and magic would happen.

Alas, the stars didn’t align, yet we kept in touch — knowing that our paths would eventually cross and magic would happen. In late 2010, Tyler gave us a shout and said he wanted to talk. So, we headed out to Boston for a meeting. Tyler, Jamie and Kevin revealed that they were starting their own company and that they’d like id29 to build them a solid, super-credible brand from day one.

We were all in and quickly got to work developing their brand strategy, brand identity, visual brand, marketing communications and website. Their bikes are in very high demand and they have a wait list that hovers around 18 months. We’re happy to still be playing a vital role in their success.


Brand Identity









Adventure Team Program







Website



id29 Selected Client List

  • Environment One Corporation
  • Evident Technologies
  • Ferrari Golf Collection
  • Firefly Bicycles
  • Gettysburg Flag Works
  • Hasbro
  • The Heritage Group
  • Hixny
  • Jetboil
  • Litespeed Bicycles
  • LinguaLinx
  • MapInfo
  • Merlin Metalworks
  • Method Design
  • Microsoft
  • Nathan Littauer Hospital
  • Parlee Bicycles