To say that Firefly’s Tyler Evans, Jamie Medeiros and Kevin Wolfson are probably the nicest people in the bike world is not a stretch. We had first met Tyler soon after the arrival of the new millennium at Interbike in Vegas — hoping to work with him and the company at which he then worked. Alas, the stars didn’t align, yet we kept in touch — knowing that our paths would eventually cross and magic would happen.
Alas, the stars didn’t align, yet we kept in touch — knowing that our paths would eventually cross and magic would happen. In late 2010, Tyler gave us a shout and said he wanted to talk. So, we headed out to Boston for a meeting. Tyler, Jamie and Kevin revealed that they were starting their own company and that they’d like id29 to build them a solid, super-credible brand from day one.
We were all in and quickly got to work developing their brand strategy, brand identity, visual brand, marketing communications and website. Their bikes are in very high demand and they have a wait list that hovers around 18 months. We’re happy to still be playing a vital role in their success.