Brown’s Brewing Co. || Troy, NY

Brown’s Brewing Co. || Troy, NY

Sterling Rope || Biddeford, ME

Sterling Rope || Biddeford, ME

Cobra Golf || Carlsbad, CA

Cobra Golf || Carlsbad, CA

Albany Distilling Co. || Albany, NY

Albany Distilling Co. || Albany, NY

Union College || Schenectady, NY

Union College || Schenectady, NY

Bright Ideas Brewing || North Adams, MA

Bright Ideas Brewing || North Adams, MA

PUMA || Boston, MA

PUMA || Boston, MA

Firefly Bicycles || Boston, MA

Firefly Bicycles || Boston, MA

SI Group || Schenectady, NY

SI Group || Schenectady, NY

Harry Potter // Scholastic Inc. || New York, NY

Harry Potter // Scholastic Inc. || New York, NY

Bestpass || Albany, NY

Bestpass || Albany, NY

id29 || Troy, NY

id29 || Troy, NY


Union College

Schenectady, NY

Union College hired us to revitalize their brand—to create and execute a new brand identity and approach to marketing; and to do it with some speed. However, during the brand strategy development, it became apparent that the college needed a brand evolution, not a revolution.

So, we revised our approach while maintaining the same objectives: To elevate Union’s visual brand and help them articulate a more contemporary voice in an effort to increase the efficiency and success of their marketing efforts.

Instead of changing everything with the flip of a switch, from the top down, we began to integrate a fresh, new approach on a more tactical level; one by one, in a bottom-up approach. We introduced a fresh new take on Admission’s viewbooks. We helped the Office of Development overhaul their marketing efforts. Over time, and through the consistent execution of smaller projects, we had largely reshaped and redefined the look, feel and voice of the Union College brand. Yet, we had left many of the core brand assets unchanged or only slightly enhanced.

Revolution isn’t always the answer. In this case, evolution was a more appropriate course and we still accomplished the original objectives.



Viewbooks







President's Reports






Giving & Alumni Communications 









id29 Selected Client List

  • Environment One Corporation
  • Evident Technologies
  • Ferrari Golf Collection
  • Firefly Bicycles
  • Gettysburg Flag Works
  • Hasbro
  • The Heritage Group
  • Hixny
  • Jetboil
  • Litespeed Bicycles
  • LinguaLinx
  • MapInfo
  • Merlin Metalworks
  • Method Design
  • Microsoft
  • Nathan Littauer Hospital
  • Parlee Bicycles