Michael is equal parts strategy and creative. He spent over a decade at one of upstate NY's largest ad agencies. He also did five years on the west coast in the music industry (managing bi-coastal offices, 70+ people and yearly budgets in excess of $30 million) and was instrumental in growing a category-leading company from $100 million to over $1 billion in annual sales. All the record labels wanted to be his friend, fly him all over, and buy him expensive dinners because he was very good at helping them sell millions of records. Michael thinks he may have lost his soul during this time period. It's ok because he found it again.
Outside of the studio, Michael enjoys making bicycles go as fast as possible. He has a nice family too, and mows the lawn on Sundays.