Yay! I’m now in charge of brand and marketing at our company. I know that we could be doing better. Where do I start?
That’s a good question—and, regardless of how many years of experience you might have, it’s one that’s relevant. So, where do you start? Certainly, every situation is unique so there’s no one-size-fits-all, magic carpet that’ll transport you to brand and marketing nirvana. However, we’ve found that generating a comprehensive set of logically-progressing, distinct activities can be the most effective way to visualize and understand what you’ll need to accomplish, and in what order.