Nine Maybe-Not-So-Obvious Questions That You Should Ask Every Agency You’re Considering.
So, for one reason or another, you’ve decided to start looking at new creative agencies. You’ve done a bit of homework and asked a few friends for recommendations. You’ve checked out a number of websites and encountered the obligatory and perhaps terrifyingly complex barrage of we-do-this-we-do-that capabilities text. Side note: creative agencies sometimes believe that complex and mysterious sounds more alluring and more mysterious; giving them the ability to charge more for their services. You’ve waded through client lists, bios and images and videos of wonderfully-presented work. Ultimately, you’ve narrowed down your list to maybe four or five agencies. Next step? Take the time to meet these agencies in person.