id29 Blog

Eagles, Bears, Bacon, Tigers, Lasers, Explosions and Toll Management

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We’ve been working with Bestpass since 2014. What started with brand strategy and brand design development has continued with annual comprehensive, integrated marketing campaigns (and very solid revenue growth).

Work It Like A Toll Boss is the creative platform for 2018’s annual campaign. Directed at three unique target segments, Toll Boss utilizes a comprehensive media plan including national trade print, digital display, satellite radio, tradeshow/event marketing, promotional and social media marketing.

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The Power of a Great Creative Platform

jimmy is a hero

Take a look at Jimmy. He’s more than a few fries short of a Happy Meal. Sure, he’s got the fancy spectacles, a professorial sweater and we assume there’s grey matter of some sort in there; but a member of Mensa he is not.

Jimmy is the centerpiece of Bestpass’s 2017 multi-channel campaign—our third rather large, annual effort for them. We crafted the creative and media plan for the year-long campaign which includes trade advertising, digital display and video, social media, content, satellite radio, event marketing and more. 

 

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Design for Craft Beer Cans: Brown's Brewing Company

The debut of a new packaging system for craft beer 

Way back in 2003, not long after we first opened for business, we met up with Garry Brown of Brown's Brewing Company to help him out with his growing business. At that time, he was mostly a brewpub with some seriously good beers on tap and a growing regional following. He wanted to get into bottling and distribution, so we helped create a full brand system that allowed him to bring the product to market but also worked within Brown’s physical locations.

Fast-forward to 2016, Garry came to us again with big plans for expanding the product line and distribution. 

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