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id29 Blog

I'm In Charge of Marketing. What now?

Yay! I’m now in charge of brand and marketing at our company. I know that we could be doing better. Where do I start?

That’s a good question—and, regardless of how many years of experience you might have, it’s one that’s relevant. So, where do you start? Certainly, every situation is unique so there’s no one-size-fits-all, magic carpet that’ll transport you to brand and marketing nirvana. However, we’ve found that generating a comprehensive set of logically-progressing, distinct activities can be the most effective way to visualize and understand what you’ll need to accomplish, and in what order.

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How Do I Choose a Creative Agency?

Nine Maybe-Not-So-Obvious Questions That You Should Ask Every Agency You’re Considering.

So, for one reason or another, you’ve decided to start looking at new creative agencies. You’ve done a bit of homework and asked a few friends for recommendations. You’ve checked out a number of websites and encountered the obligatory and perhaps terrifyingly complex barrage of we-do-this-we-do-that capabilities text. Side note: creative agencies sometimes believe that complex and mysterious sounds more alluring and more mysterious; giving them the ability to charge more for their services. You’ve waded through client lists, bios and images and videos of wonderfully-presented work. Ultimately, you’ve narrowed down your list to maybe four or five agencies. Next step? Take the time to meet these agencies in person.

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I'm having problems with my creative agency. What should I do?

A few years back, we met with a prospective client who—during the meeting—revealed that they had been given less than stellar service and extremely poor work quality from a few, local agencies. One look at their brand, strategic planning and marketing communications quickly affirmed that was the case. I won’t speculate on why the agencies weren’t doing their job in a fashion that even remotely approached professional, but I can tell you one thing with 100% confidence: It was not the client’s fault.

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