id29 Blog

id29 Unveils Employer Brand Strategy Partnership with Alaant Workforce Solutions

Corporate and Employer Brand Strategy experts id29, today announced a strategic partnership with Alaant Workforce Solutions (formerly Linium Recruiting)—the Capital Region’s leading professional recruitment firm.

id29 and Alaant will assist organizations in developing intelligent, comprehensive Employer Brand Strategies; applying the fundamental concepts of Corporate Brand Strategy to the attraction, engagement and retention of great employees. This progressive and proactive approach to workforce development requires cultivating a unique and compelling employer brand promise and cultural identity; both of which support hiring, improve employee experiences and retain top talent over the long term.

“We’re really excited about this partnership with Alaant and look forward to working together to benefit organizations in the Capital Region and beyond,” said Michael Fallone, Principal and Creative Director at id29. “It’s getting more difficult for employers to attract and hold onto the talent they need to meet their strategic objectives. Alaant’s proven excellence in recruiting top talent, combined with our deep expertise in Corporate and Employer Brand Strategies, including work for multi-billion dollar internationals like PUMA and SI Group, and smaller organizations like Bestpass and Sterling Rope, are now combined to provide a comprehensive brand and workforce solution.”

Alaant is simultaneously rolling out a new name, brand identity and website—all foundational brand and marketing assets that id29 developed. Alaant is also introducing new capabilities to design and lead a company’s entire recruitment function—including businesses of any size—through Talent Acquisition Partnerships. More flexible than a traditional Recruitment Process Outsourcing (RPO) model, Alaant will deploy its own staff, technology and processes, or work with a company’s existing HR team, to spearhead recruiting efforts. In taking responsibility for the results, Alaant reduces the burden on businesses, saving them time and money, while securing the top-notch workforce they need to be successful. This new practice takes advantage of Alaant’s recognized strength in hiring, which includes placing more than 3,000 skilled professionals with over 300 companies during the past decade.

“We are thrilled to unveil our new name and brand identity, which reflect a modern approach to recruiting that gives employers a competitive edge in attracting the best and brightest employees,” said Miriam Dushane, Managing Partner of Alaant Workforce Solutions. “We are excited to launch new capabilities to provide Employer Brand Strategy, reinforced by our partnership with id29, and to offer Talent Acquisition Partnerships to lead the recruiting function that’s critical to every business.”


About id29:
id29 is a brand strategy, design, web and marketing communications studio with big smarts, big chops and big experience. We are a team that truly cares about—and positively impacts—the success of people, companies and organizations who make the important decision to partner with us. We’re a full-service agency who has had the privilege of working for clients such as PUMA, Cobra Golf, SI Group, Bestpass, Sterling Rope and Scholastic (most notably creating and executing the national campaign for Harry Potter and the Deathly Hallows). To learn more, visit www.id29.com or follow us on Facebook, LinkedIn, Twitter and Instagram.

About Alaant Workforce Solutions:
For nearly two decades, Alaant has delivered a full suite of consulting and recruitment services that enable employers to attract, hire and retain the best employees, strengthen business performance, and accelerate growth and profitability. Alaant’s team of employment experts uses innovative recruiting tools and solutions, creates effective Employer Brand Strategies, and provides exceptional RPO capabilities. Alaant’s approach is always guided by personal engagement with both candidates and employers, and a recognized commitment to integrity and excellence. To learn more, visit www.alaant.com