id29 Blog

The Power of a Great Creative Platform

jimmy is a hero

Take a look at Jimmy. He’s more than a few fries short of a Happy Meal. Sure, he’s got the fancy spectacles, a professorial sweater and we assume there’s grey matter of some sort in there; but a member of Mensa he is not.

Jimmy is the centerpiece of Bestpass’s 2017 multi-channel campaign—our third rather large, annual effort for them. We crafted the creative and media plan for the year-long campaign which includes trade advertising, digital display and video, social media, content, satellite radio, event marketing and more. 

 

“id29 crafted a creative platform and digital media plan that’s performing four to five times better than anything the media company has ever seen across the most important KPIs.”

Alison Knowlton, Sr. Director, Customer Experience, Bestpass

 

This basis for the entire creative platform boils down to two things: There are things you shouldn’t do and there are things you should do. It’s a simple enough concept, but it’s that kind of approach that so clearly separates engaging and successful creative campaigns from campaigns that are based on literal, functional qualities of a product, service, company or organization. The key is the concept—and how that concept can be leveraged to shine a spotlight on what you’re marketing, not on the functional benefits of what you’re trying to market. It’s not rocket science, but Jimmy certainly isn’t coming up with this kind of creative.

 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print Ads

 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Videos

 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Radio Spots

If your agency is stuck in Jimmy-mode, give us a shout. We’ll set you up right proper. 
Want a Jimmy of your own? We can help. Drop us a line. Cheers!

 

Powered by ChronoForms - ChronoEngine.com

 

Share: