id29 Blog

How Do I Choose a Creative Agency?

Nine Maybe-Not-So-Obvious Questions That You Should Ask Every Agency You’re Considering.

So, for one reason or another, you’ve decided to start looking at new creative agencies. You’ve done a bit of homework and asked a few friends for recommendations. You’ve checked out a number of websites and encountered the obligatory and perhaps terrifyingly complex barrage of we-do-this-we-do-that capabilities text. Side note: creative agencies sometimes believe that complex and mysterious sounds more alluring and more mysterious; giving them the ability to charge more for their services. You’ve waded through client lists, bios and images and videos of wonderfully-presented work. Ultimately, you’ve narrowed down your list to maybe four or five agencies. Next step? Take the time to meet these agencies in person.

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I'm having problems with my creative agency. What should I do?

A few years back, we met with a prospective client who—during the meeting—revealed that they had been given less than stellar service and extremely poor work quality from a few, local agencies. One look at their brand, strategic planning and marketing communications quickly affirmed that was the case. I won’t speculate on why the agencies weren’t doing their job in a fashion that even remotely approached professional, but I can tell you one thing with 100% confidence: It was not the client’s fault.

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Design for Craft Beer Cans: Brown's Brewing Company

The debut of a new packaging system for craft beer 

Way back in 2003, not long after we first opened for business, we met up with Garry Brown of Brown's Brewing Company to help him out with his growing business. At that time, he was mostly a brewpub with some seriously good beers on tap and a growing regional following. He wanted to get into bottling and distribution, so we helped create a full brand system that allowed him to bring the product to market but also worked within Brown’s physical locations.

Fast-forward to 2016, Garry came to us again with big plans for expanding the product line and distribution. 

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