If you take away only one thing, we suggest that it’s this: not only do you need to attract the best talent available, you need to engage and retain them over the long term as well. There’s no quick fix here. To successfully make it happen, you can’t solve only part of the puzzle. You must first develop an intelligent Employer Brand Strategy.
Employer Brand Strategy applies the fundamental concepts of Corporate Brand Strategy to attract, engage and retain top talent. Developing a solid Employer Brand Strategy requires asking tough questions and acknowledging the reality of employee and prospective employee perception. It’s more than the fabrication of a shiny, happy story. It requires finding, forging and consistently cultivating a unique and compelling cultural identity. It requires creating a brilliant employee experience at every touchpoint, throughout every stage of the employee journey to drive shared values, purpose and performance. It requires backing up your promises with reality and establishing a valuable feedback loop with your employees and prospective employees.
About id29id29 is a brand strategy, design, web and marketing communications studio with big smarts, big chops and big experience. We are a team that truly cares about—and positively impacts—the success of people, companies and organizations who make the important decision to partner with us. We’re a full-service agency who has had the privilege of working for clients such as PUMA, Cobra Golf, SI Group, Bestpass, Sterling Rope and Scholastic (most notably creating and executing the national campaign for Harry Potter and the Deathly Hallows). To learn more, visit id29.com or follow us on Facebook, LinkedIn, Twitter and Instagram.