Crystal IS || Green Island, NY


Crystal, IS

Green Island, NY

For nearly the first 20 years of their existence, Crystal IS was a research company focused on developing UVC LED technology. Their proprietary crystal structure creates specialized LED devices for high-accuracy sensors and high-powered disinfection applications. Over the past few years, they are starting to bring their once-experimental technology to the market, where it’s being adopted by all manner of scientific instrument and healthcare device manufacturers.

In short, as the market begins to adopt LED technology more readily, Crystal IS has blown up. Though they had an existing brand, it wasn’t really up to the challenge of deploying across multiple market segments and product lines, in multiple continents. We've really just begun, and the sky's the limit for Crystal IS.

 

Brand Development, 2017

Before:


After: a new symbol and custom-designed wordmark





Ad Campaigns




 

Print Catalogs & Product Guides





Pathogen Renderings

For their disinfection products, Crystal IS needed an ownable and visceral way to present their products as solutions to specific infection-causing bacteria. Healthcare officials and product designers are keenly aware of the primary causes of hospital acquired infections, so we developed 3D renderings of these bacteria to highlight the pathogenic problem and Crystal IS's UVC LED disinfection properties.


Trade Show Assets


Product Photography



 

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