Union College (Schenectady, NY) chose id29 as its agency of record in 2009. Our prime directive: To develop a new brand identity for Union and dramatically elevate the quality of their marketing communications. Early projects have garnered feedback like This is the best thing Union has ever produced by way of marketing. It's better than anything I've seen out of Stanford. Wow. and I don't recall ever seeing such a compelling piece from the College in my entire time as a trustee. Nice. A fresh, comprehensive brand identity solution will roll out in mid-2010.